Added Officialness

Got a few press sheets of the business cards we designed for our store and they turned out really nice! It probably sounds ridiculous since we've been running the store for almost six months now (time flies), but having business cards somehow makes things seem more official.

On the front side we foiled the logo black on 100# black stock. On the information side we chose to print with pearl foil. There was some concern about whether the pearl would have enough contrast on black stock because it's a little translucent and the type is so thin, but I think it turned out great. It gave us the subtle quality we were looking for, without being overly metallic or shiny looking.

Less To Worry About

In my spare time this past week I've been working on business cards for the shop. It's been a nice change of pace working on a project that allows me to focus my time and energy on only a few elements—shape, layout, color—trying to make them as perfect as I can (still working on it).

That's not to say that those aren't my primary considerations on interactive projects, but there are a far greater number of other elements to deal with—user flow and experience, information architecture, hardware specs, dev platforms, interface (keyboard/mouse or other), OS/browser compatibilities—that take away focus from the first three graphic elements.

The small sandbox has been refreshing and I'm really looking forward to the satisfaction of having a physical object at the end of project instead of a website or installation that will disappear or become obsolete in the next 6 months.