Cataloging
In case you haven't noticed, I enjoy cataloging my stuff. So I was happy to receive a preview issue of Antenna from Tony Gervino. Slated to launch officially this August, the preview issue serves as a “survival guide for smart people who realize that every buying decision is made better with more options.”
The magazine takes on an appropriate alphabetical based format, with each letter of the alphabet representing a topic, including A for Air Jordans, S for Skate Decks, and K for Kicks. Interspersed throughout the index are contextual articles and photographs, including one featuring Seattle's very own GOODS.
One probably questions the relevancy of a quarterly magazine on hyped products, especially with websites like Hypebeast, Uncrate, and Gizmodo updating us almost hourly on the latest gear and street wear trends. In order for the magazine to succeed, it seems almost necessary then, to take the approach of many new and existing magazines such as Dwell, Monocle, and Theme, who have chosen to offer supplemental or new content available through their web presence. Even if it was as simple as links to where you might be able to purchase the hundreds of featured items—this is a magazine for consumers afterall.
Nevertheless, there is something about physically thumbing through a magazine that appeals to me, and it's sheer scale for the release issue—estimated around 300 pages—will have a place on my bookshelf not so much as forecaster for what products might interest me, but as an archive of what was relevant to consumers then.
The magazine takes on an appropriate alphabetical based format, with each letter of the alphabet representing a topic, including A for Air Jordans, S for Skate Decks, and K for Kicks. Interspersed throughout the index are contextual articles and photographs, including one featuring Seattle's very own GOODS.
One probably questions the relevancy of a quarterly magazine on hyped products, especially with websites like Hypebeast, Uncrate, and Gizmodo updating us almost hourly on the latest gear and street wear trends. In order for the magazine to succeed, it seems almost necessary then, to take the approach of many new and existing magazines such as Dwell, Monocle, and Theme, who have chosen to offer supplemental or new content available through their web presence. Even if it was as simple as links to where you might be able to purchase the hundreds of featured items—this is a magazine for consumers afterall.
Nevertheless, there is something about physically thumbing through a magazine that appeals to me, and it's sheer scale for the release issue—estimated around 300 pages—will have a place on my bookshelf not so much as forecaster for what products might interest me, but as an archive of what was relevant to consumers then.
Labels: Antenna Magazine, Catalog
posted by Nathan at
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