Thursday, October 25, 2007
We launched a new blog for the site, where we gave a little background info on The Takeover of the store. We also sent out our first mailing using Campaign Monitor and it went off as smooth as could be. So far it's been a great tool for managing subscriptions and creating campaigns.
Wednesday, October 10, 2007
Tommy Bahama

Tommy Bahama's online shopping site, a project that I worked on over the Summer, recently launched. There are still some layout bugs, but all in all I think it turned out pretty well. The product photography turned out great. The lighting (highlights and shadows) really makes each shirt dimensional and it just feels on brand.
Our primary responsiblity was translating Tommy Bahama's brand into an online shopping experience, while another firm did most of the development. My role was as a lead designer/art director.
Monday, October 08, 2007
Thanks
Thanks to everyone that came into the store this past weekend to show love. It was actually my first experience working in a retail environment since I was 14 years old, and I don't think it could of been better.
Last night we began restoring what dignity the current space had while we look for a new spot for the shop - no more ghetto fabulous chainlink displays!
Last night we began restoring what dignity the current space had while we look for a new spot for the shop - no more ghetto fabulous chainlink displays!
Labels: Store
Friday, October 05, 2007
Thursday, October 04, 2007
Now The Work Begins
It's been a while since my last post, but with good reason. Over the past month and a half, I have been engaged in negotiations, along with four business partners, to buy a business that affords me the opportunity to work on things that i am most passionate about. More importantly, it's my chance at being my own boss (one of many), and fullfilling on an entrepenureal spirit that until recently, I never knew I had.
The business we've invested in is Capitol 1524, a well-known sneaker boutique here in Seattle. As of late, it's prominence in the saturated sneaker market has diminished; especially compared to GOODS, whose product selection, marketing strategy, in-house line, and overall aesthetic I find to be exceptional.
I don't think I've ever been more scared, excited, anxious, happy, tense, and exhausted. The shear amount of information I've had to absorb from lawyers, advisors, accountants, friends and family has fried my brain. The funny thing is, I know it's only going to get harder from here on out.
I'm still going to be working for Hornall Anderson fulltime to help support Tara and I; but I'm hoping that the store, and all the opportunities it will eventually bring, will be enough to sustain the way I want to live in the future.
We've got big plans for the store which I hope to share with you all over the coming months, but right now we're still crawling.
The business we've invested in is Capitol 1524, a well-known sneaker boutique here in Seattle. As of late, it's prominence in the saturated sneaker market has diminished; especially compared to GOODS, whose product selection, marketing strategy, in-house line, and overall aesthetic I find to be exceptional.
I don't think I've ever been more scared, excited, anxious, happy, tense, and exhausted. The shear amount of information I've had to absorb from lawyers, advisors, accountants, friends and family has fried my brain. The funny thing is, I know it's only going to get harder from here on out.
I'm still going to be working for Hornall Anderson fulltime to help support Tara and I; but I'm hoping that the store, and all the opportunities it will eventually bring, will be enough to sustain the way I want to live in the future.
We've got big plans for the store which I hope to share with you all over the coming months, but right now we're still crawling.




