Crit Wall

Today was a really big day for me on the work front. This morning started off with a client meeting to get the final go ahead from their CEO about the design direction we've been developing. One of the great things about our office is that we have a dedicated "digital crit wall," which is really just six flat panel LCDs mounted to a wall in front of a bar table, run by a single computer. Here's a picture (screens blurred):



This setup does three things for us:

1. Display digital comps in a storyboard format. This has been invaluable when presenting any type of interactive process, such as a buy-flow on an e-commerce website, to people who aren't as savvy with the the internet


2. Comps are shown in an end-user resolution as opposed to using projectors. Additionally, color, size, and quality of image is less of an issue than it is with projectors.


3. Not only is it great for showing a progression of screens, the multiple monitors spread out along the wall allows for showing larger groups of people the same content in an end-user format.

It's been great to see HADW, a company traditionally known for their print, brand, and strategy work, to invest heavily in our team (the interactive team); from the people we hire, down to the way in which we show our work. I think it's paid off heavily in the quality of work that we've produced in last year, which I'll post about soon.